Design and branding · Delivered online · anywhere in Ireland
Logo and branding
Whether this needs a licence in Ireland
No licence required
Taken from the statute below; not yet reviewed by a lawyer
Logo and branding: what the job involves
Designing a logo and the visual identity around it — colours, typefaces and simple rules for using them — so a business looks the same on its van, website, invoices and social media. A good brief and a name check matter as much as the drawing.
Also asked for as: logo design · brand identity design · business logo · rebrand · brand guidelines
How the job is usually done
- Agree the brief: what the business does, who it sells to, competitors, words the brand should feel like, and where the logo will be used
- Check that the name is free to use: company and business names, the IPOI and EUIPO trade mark registers, and the web address and social handles
- Research and sketch a range of directions, usually shown as two to four initial concepts
- Refine the chosen concept through the agreed rounds of revisions
- Build the full set: logo versions for light and dark backgrounds, a stacked and a horizontal version, and an icon for social profiles
- Set the colour palette and typefaces, and write a short brand guide on how to use them
- Hand over the final files in every agreed format, with the written copyright assignment and font licence details
Logo and branding: what is included
Usually included
- A written brief agreed before design starts
- An agreed number of initial concepts and rounds of revisions
- Final logo files in vector and web formats, in colour, black and white
- A colour palette with print and screen codes (CMYK, RGB, HEX, and Pantone if agreed)
- A short guide to using the logo, colours and typefaces
Usually not included — agree it separately
- Registering the trade mark with the IPOI or EUIPO, and its official fees
- A formal trade mark clearance search or legal opinion from a solicitor or trade mark agent
- Purchased font licences, unless listed in the offer
- Applying the brand to signage, vehicles, uniforms or a website
- Extra concepts or revision rounds beyond those agreed
Materials and who supplies them
- Fonts: free open-licence fonts, or commercial fonts licensed by the customer in their own name
- Design software and reference material — the designer’s
- Any existing logo, photos or brand material — supplied by the customer
How long it takes
A logo usually takes two to four weeks from the brief to final files; a full identity with a brand guide takes longer, and slow feedback between rounds is what stretches it most.
When to book
Settle the logo before ordering signage, vans, printed stationery or a website, so nothing has to be redone.
Logo and branding: the rules in Ireland
What the official sources say, checked against them on the date shown. A summary, not legal advice — follow the link to read the rule itself.
The author of a work — here the designer or illustrator — is the first owner of its copyright. The exception is an employee working in the course of employment, whose employer owns it. Paying a freelancer or a studio for the work does not by itself move the copyright to the customer.
Applies to: the designer, and the customer who commissions the work
Copyright and Related Rights Act 2000, section 23 · irishstatutebook.ie · Checked 10 October 2026
An assignment of copyright, in whole or in part, is not effective unless it is in writing and signed by or on behalf of the person assigning it. If you need to own the design outright — to register it as a trade mark, to change it freely or to stop anyone else using it — get a signed written assignment, not just an invoice.
Applies to: the designer, and the customer who wants to own the work
Copyright and Related Rights Act 2000, section 120(3) · irishstatutebook.ie · Checked 10 October 2026
Separately from copyright, the author has moral rights: to be identified as the author (paternity) and to object to a distortion or alteration of the work that would harm their reputation (integrity). Moral rights cannot be assigned, but the author can waive them, and a waiver must be in writing and signed by them.
Applies to: the designer, and the customer who will alter or reuse the work
Copyright and Related Rights Act 2000, sections 107, 109, 116 and 118 · irishstatutebook.ie · Checked 10 October 2026
Before adopting a new name or logo, check that it is not identical or similar to a trade mark already registered, or applied for, for the same kinds of goods or services. The Intellectual Property Office of Ireland publishes free search tools for Irish marks; EU trade marks are searched with the EUIPO.
Applies to: the business adopting the name or logo
Intellectual Property Office of Ireland — Trade Marks Act 1996 · ipoi.gov.ie · Checked 10 October 2026
Registration is not obligatory, but a registered trade mark gives a statutory right to stop others using the mark for the goods or services it is registered for, and to license it. An Irish mark is registered with the IPOI; a mark covering the whole EU is registered with the EUIPO.
Applies to: the business that owns the brand
Intellectual Property Office of Ireland — Trade Marks Act 1996 · ipoi.gov.ie · Checked 10 October 2026
Copying or adapting a work without the licence of its copyright owner infringes the copyright. Stock photographs, illustrations, icons and fonts used in a design are somebody else’s work: they are used under the licence the designer or the customer bought, and that licence sets where, how often and for how long they may be used.
Applies to: the designer, and the customer who publishes the work
Copyright and Related Rights Act 2000, section 37 · irishstatutebook.ie · Checked 10 October 2026
What logo and branding costs, and why
What jobs on Talqero came to
Not enough comparable jobs yet to publish a range here. Talqero shows a price range only once at least five comparable jobs, agreed prices or offers exist — a range from fewer would describe a handful of jobs, not the market. Post your job and compare the offers you get.
What affects the price
- Logo only, or a full identity with a brand guide
- Number of initial concepts and rounds of revisions
- The designer’s experience and the research involved
- Number of logo versions and file formats
- Whether the brand must be applied to stationery, signage or social templates
- The deadline
What you should get at the end
- Final logo files: vector (SVG, EPS or PDF) and web (PNG with a transparent background), in colour, black and white
- Source files from the design software, if agreed in the offer
- A signed written assignment of copyright in the final logo, and a waiver of moral rights if agreed
- Names and licence details of the fonts used, and of any stock elements
- The brand guide as a PDF
What the provider should hand over
- Send the final files organised by use, with a note on which file to use where
- Send the signed copyright assignment and the font and stock licence details
- Walk the customer through the brand guide and the colour codes for printers
Safety
- Never reuse or lightly change somebody else’s logo, clip art or a template sold to many people: you will not own it and it can infringe their rights
- Check the name on the trade mark registers before paying for a logo, so you do not have to rebrand later
- Ask whether any part of the design was produced with an AI image tool, and how the designer makes sure it does not copy existing work
Logo and branding: before you hire
Questions to ask before you hire
- How many concepts and rounds of revisions are included?
- Will I own the copyright, and will you put that in a signed assignment?
- Which file formats will I get, and are the source files included?
- Are the fonts free to use commercially, or do I need to buy a licence?
- Can I see logos you designed for businesses like mine?
What you can do yourself
An online logo maker or a simple wordmark is fine to start with, but check the name and read the template’s licence: a logo built from a shared template may not be yours alone to use or register.
What to put in your task
- What do you need?
- Have you checked the business name is free to use as a trade mark?
- How many initial ideas and rounds of changes do you expect?
- Where will the brand be used first?
- Do you need to own the copyright in the final logo?
- When do you need the final files?
Photos that help
- Your current logo, in the best-quality file you have
- Logos or brands you like, and ones you do not, with a word on why
- Photos of where the logo will appear: shopfront, van, packaging or website
- Competitors’ logos, so the new one stands apart
Design and branding
Need logo and branding? Describe the job.
Post it once, free. Professionals anywhere in Ireland reply with their own price and when they could start. You choose, and pay them directly.
Questions about logo and branding
Does logo and branding need a licence in Ireland?
No licence is required for this work in Ireland (source: www.irishstatutebook.ie). Ask instead for references and photographs of similar jobs.
If I pay for a logo, do I own it?
Not automatically. Under Irish copyright law the designer owns the copyright in what they create unless it is assigned to you, and an assignment only counts if it is in writing and signed. Ask for a signed assignment of the final logo as part of the job.
Do I need to register my logo as a trade mark?
Registration is not obligatory, but it gives you a statutory right to stop others using the mark for the goods or services it covers. You can register in Ireland with the Intellectual Property Office of Ireland, or across the EU with the EUIPO. Many businesses register the name first and the logo later.
What files should I get at the end?
At least a vector file (SVG, EPS or PDF) that can be enlarged for signs without losing quality, and PNG files with a transparent background for the web. You should get colour, black and white versions, and the colour codes for print and screen.
Why do logo prices vary so much?
Mostly because of the research, the number of concepts and revisions, and whether a full identity and guide is included. A template-based logo can be quick, but you may not own it or be able to register it. Ask each designer what you get and who will own it.