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Google Ads management
Whether this needs a licence in Ireland
No licence required
Taken from the statute below; not yet reviewed by a lawyer
Google Ads management: what the job involves
Setting up and managing paid Google Ads campaigns — search ads, Performance Max, YouTube and display — so a business appears for the searches its customers make and pays only for clicks or results. The ad budget is paid directly to Google, separate from the manager’s fee.
Also asked for as: PPC · pay per click · Google AdWords · search ads
How the job is usually done
- Agree goals, target areas and the monthly ad budget, which is paid to Google from the customer’s own account
- Set up or audit the Google Ads account in the customer’s name, with the manager added as a user
- Set up conversion tracking for calls, forms and sales, in line with the website’s cookie consent
- Research keywords and negative keywords, and plan campaigns and ad groups
- Write the ads and choose or design landing pages
- Launch, then monitor and adjust bids, keywords and ads every week
- Report monthly on spend, clicks, enquiries and cost per enquiry
Google Ads management: what is included
Usually included
- Account and campaign set-up, or an audit of an existing account
- Conversion tracking set-up
- Writing ads and choosing keywords
- Ongoing optimisation and monthly reporting, where management is agreed
Usually not included — agree it separately
- The ad budget itself — paid by the customer to Google
- Building new landing pages, unless agreed
- Video production for YouTube ads
- Social media ads on Meta, TikTok or LinkedIn, unless agreed
- Guaranteed numbers of leads or sales
Materials and who supplies them
- The Google Ads account and billing card — in the customer’s name
- Access to the website, Google Analytics and Tag Manager — granted by the customer
- Images, logo and video for ads — supplied by the customer or designed separately
How long it takes
Set-up usually takes one to two weeks; campaigns typically need a learning period of a few weeks before results settle, and ongoing management runs month to month.
When to book
Start a few weeks before your busy season to allow for set-up and the learning period.
Google Ads management: the rules in Ireland
What the official sources say, checked against them on the date shown. A summary, not legal advice — follow the link to read the rule itself.
An ad, listing or post is a misleading commercial practice if it gives false information, or is likely to deceive the average consumer, about matters such as the product’s main characteristics, the results to be expected, the price or the trader, and it would change their decision.
Applies to: the business advertising, and anyone acting in its name
Consumer Protection Act 2007, section 43; Competition and Consumer Protection Commission · irishstatutebook.ie · Checked 10 October 2026
Marketing communications in Ireland, in every channel including search and social ads, are expected to follow the Advertising Standards Authority Code: legal, decent, honest and truthful, with claims that can be substantiated. If a complaint is upheld, the advertiser must withdraw or change the ad.
Applies to: the advertiser, its agency and the media carrying the ad
Advertising Standards Authority (ASAI) — Code of Standards for Advertising and Marketing Communications in Ireland · adstandards.ie · Checked 10 October 2026
Analytics, advertising pixels and remarketing tags that store or read information on a visitor’s device need the visitor’s consent, given after clear information, unless strictly necessary for the service requested. Ad conversion tracking should respect the cookie choice the visitor made.
Applies to: the business running the website, and whoever installs the tracking
ePrivacy Regulations (S.I. 336 of 2011), Regulation 5(3) · irishstatutebook.ie · Checked 10 October 2026
Anyone can object at any time to their personal data being used for direct marketing, and once they do it must no longer be used for that purpose. Marketing lists, custom audiences for ads and CRM data are personal data and must be handled under the GDPR.
Applies to: the business that holds the marketing data
General Data Protection Regulation (EU) 2016/679, Article 21(2) and (3) · eur-lex.europa.eu · Checked 10 October 2026
What google ads management costs, and why
What jobs on Talqero came to
Not enough comparable jobs yet to publish a range here. Talqero shows a price range only once at least five comparable jobs, agreed prices or offers exist — a range from fewer would describe a handful of jobs, not the market. Post your job and compare the offers you get.
What affects the price
- Size of the ad budget and number of campaigns to manage
- Set-up only, or ongoing monthly management
- Number of services, locations and ad types (search, Performance Max, YouTube)
- Conversion tracking complexity: calls, forms, e-commerce
- Whether landing pages or ad creative must be produced
What you should get at the end
- Admin access to the Google Ads account, which stays in the customer’s name
- A record of the campaign structure, keywords and negative keywords
- Monthly reports on spend, clicks, conversions and cost per conversion
- Notes on the conversion tracking set up, and where it is configured
- Google’s own invoices for ad spend, issued to the customer’s account
What the provider should hand over
- Confirm the customer has admin access and full billing control
- Hand over the campaign notes and the tracking set-up
- Remove your access when the engagement ends
Safety
- Open the Google Ads account and billing in your own name, and add the manager as a user — so you keep the account and its history if you change provider
- Set a daily budget and check the billing card statements: spend can rise quickly
- Be wary of offers of free Google Ads credit tied to a long contract, and of anyone who will not show you the account
Google Ads management: before you hire
Questions to ask before you hire
- Will the account be in my name, and will I keep it if we stop working together?
- How is your fee separate from the ad spend paid to Google?
- How will you track calls, forms and sales?
- What will you report each month?
- Is there a minimum contract?
What you can do yourself
A simple search campaign for a local service is possible to run yourself with a small budget, but switch off the automatic suggestions you do not understand and watch the search terms report closely.
What to put in your task
- What monthly ad budget, paid to Google, do you have in mind?
- What do you need?
- What should the ads bring you?
- Where should the ads show?
- Is conversion tracking already set up on your website?
Photos that help
- Access to your Google Ads account, if you have one
- Access to Google Analytics and Tag Manager
- The pages you want the ads to send people to
- Your services, prices and what makes you different, in a few lines
Digital marketing
Need google ads management? Describe the job.
Post it once, free. Professionals anywhere in Ireland reply with their own price and when they could start. You choose, and pay them directly.
Questions about google ads management
Does google ads management need a licence in Ireland?
No licence is required for this work in Ireland (source: www.irishstatutebook.ie). Ask instead for references and photographs of similar jobs.
Is the ad budget included in the price?
Usually not. You pay Google directly from your own Google Ads account, and the manager charges a separate fee for set-up or management. Ask each offer to state the two separately.
Are Google’s ad policies the law?
No — they are Google’s own rules, and Google can refuse or suspend ads that break them, such as those for restricted products or with misleading claims. Separately, Irish consumer law and the Advertising Standards Authority Code apply to what the ads say.
Who owns my Google Ads account?
Whoever created it. Ask for it to be opened in your business’s name with your billing details, and for the manager to be added as a user. Then the account, its data and its history stay with you if you change provider.