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Photography and video

Promotional video

Planning, filming and editing a short video for a business, product, event or venue.
Post a task Promotional video by county

Whether this needs a licence in Ireland

Ireland

No licence required

Taken from the statute below; not yet reviewed by a lawyer

Irelandwww.irishstatutebook.ieChecked

Promotional video: what the job involves

Planning, filming and editing a short promotional video for a business, product, event or venue: a brand film, testimonial, social media ads or a walk-through, with interviews, b-roll, music and captions.

Also asked for as: promo video · promotional video production · business video · corporate video · videographer

How the job is usually done

  1. Agree the goal, audience, platforms, length and budget level, with reference videos.
  2. Plan: script or interview questions, shot list, locations, people appearing and schedule.
  3. Get permissions: release forms from people on camera, location permission, and drone checks if aerials are wanted.
  4. Film on the day, with sound, lighting and b-roll to the shot list.
  5. Edit, add licensed music, captions and graphics, and share cuts for feedback.
  6. Deliver the final versions in each format, with the licence for the agreed use.

Promotional video: what is included

Usually included

  • Pre-production planning and a shot list
  • Filming for the agreed time and locations
  • Editing, licensed music, captions and the agreed versions

Usually not included — agree it separately

  • Actors, presenters, voice-over artists and location hire, unless agreed
  • Paid advertising spend on the platforms
  • Drone footage, unless the crew holds the right registration and competency

Materials and who supplies them

  • Cameras, sound, lighting and editing, supplied by the production
  • Products, staff and premises for filming, supplied by the business

How long it takes

A short promo usually takes a planning call, a half or full day of filming and one to three weeks of editing and review.

When to book

Plan filming for when your premises looks its best, and allow a few weeks before a launch.

Promotional video: the rules in Ireland

What the official sources say, checked against them on the date shown. A summary, not legal advice — follow the link to read the rule itself.

  • The photographer or filmmaker, as author, is the first owner of copyright in the images or footage, unless they made them as an employee in the course of employment. Paying for a shoot does not by itself transfer copyright; the customer gets whatever licence the contract gives.

    Applies to: the photographer and the customer

    Copyright and Related Rights Act 2000, section 23 · irishstatutebook.ie · Checked 10 October 2026

  • An assignment of copyright, in whole or in part, is not effective unless it is in writing and signed by or on behalf of the person assigning it. A customer who needs to own the work, rather than use it under licence, needs a signed written assignment.

    Applies to: the photographer and the customer

    Copyright and Related Rights Act 2000, section 120 · irishstatutebook.ie · Checked 10 October 2026

  • Copying, making available to the public or adapting a copyright work needs the owner’s licence. Commercial music, stock footage, fonts and other people’s photographs used in a video or design need a licence that covers that use.

    Applies to: the editor or producer, and the customer who publishes the work

    Copyright and Related Rights Act 2000, section 37 · irishstatutebook.ie · Checked 10 October 2026

  • A photograph or video in which a person can be identified is personal data. A business or photographer using it, for example on a website or in advertising, needs a lawful basis such as consent or legitimate interests, must tell people how it will be used, and must respect a withdrawal of consent.

    Applies to: the business publishing the images, and the photographer

    GDPR (Regulation (EU) 2016/679), Articles 6, 7 and 13 · eur-lex.europa.eu · Checked 10 October 2026

  • Personal services such as wedding photography are covered by consumer law: the service must match what was agreed and advertised, be supplied with reasonable care and attention by someone with the required skills, and be put right free of charge within a reasonable time if it falls short.

    Applies to: the photographer or videographer, when the customer is a consumer

    Consumer Rights Act 2022; Citizens Information · citizensinformation.ie · Checked 10 October 2026

What promotional video costs, and why

What jobs on Talqero came to

Not enough comparable jobs yet to publish a range here. Talqero shows a price range only once at least five comparable jobs, agreed prices or offers exist — a range from fewer would describe a handful of jobs, not the market. Post your job and compare the offers you get.

What affects the price

  • Filming days, locations and crew size
  • Finished length and number of versions or cut-downs
  • Interviews, presenters, actors or voice-over
  • Drone, animation and graphics
  • Usage: website and social, or paid ads and broadcast

What you should get at the end

  • Final videos in the agreed formats and aspect ratios
  • Signed release forms for everyone who appears on camera
  • Music and stock licences
  • A written licence or copyright assignment for the agreed usage
  • The drone operator registration number, if aerials were filmed

What the provider should hand over

  • Deliver final files in every agreed format
  • Hand over signed releases and music licences
  • Confirm the licence or assignment in writing

Safety

  • Staff who appear should agree freely, and know they can ask not to be in it; consent from an employee needs particular care.
  • Keep customers and passers-by out of shot or ask their permission before filming them.
  • Cables, stands and lights on the premises must be taped and kept clear of walkways.

Promotional video: before you hire

Questions to ask before you hire

  • Can I see promos you have made for similar businesses?
  • What usage is included, and could I run it as paid ads or on TV later?
  • Who handles release forms for staff and customers?
  • If you film with a drone, what is your IAA operator number?

What you can do yourself

Simple phone videos with good light and clear sound work well for social media; a brand film or ad benefits from planning, proper sound and editing.

What to put in your task

  • What kind of video?
  • How long should the main video be?
  • How many filming locations?
  • Anything extra?
  • Where will the images or video be used?

Photos that help

  • Photos of the locations to film, and the light there
  • Links to videos in the style you like
  • Your brand guide, logo and fonts
  • A rough list of people who will appear

Promotional video by county

Done at your place or remotely. Choose your county for promotional video close to home, or post the task for anywhere in Ireland.

Photography and video

Need promotional video? Describe the job.

Post it once, free, for work at your place or done remotely. Professionals reply with their own price and when they could start. You choose, and pay them directly.

Post a task

Questions about promotional video

Does promotional video need a licence in Ireland?

No licence is required for this work in Ireland (source: www.irishstatutebook.ie). Ask instead for references and photographs of similar jobs.

Do I own the video?

Only if copyright is assigned to you in signed writing; otherwise you use it under the licence agreed. Make sure the licence covers every platform and paid use you plan.

Do staff need to sign a release?

Anyone identifiable is giving you personal data, and for a promo the clearest route is their informed consent, recorded on a release form. Staff should feel free to say no.

Can the crew film with a drone?

Only if the operator is registered with the Irish Aviation Authority, the pilot has the right competency, the flight keeps within the rules for distance from people and zones, and they have insurance.

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