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Photography and video

Property photography

Bright, straight interior and exterior shots of a house, apartment or holiday let for sale or rent.
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Whether this needs a licence in Ireland

Ireland

No licence required

Taken from the statute below; not yet reviewed by a lawyer

Irelandwww.irishstatutebook.ieChecked

Property photography: what the job involves

Photographing a house, apartment, holiday let or commercial premises for sale, rent or short-term letting: bright, straight interior and exterior shots, often with a floor plan, virtual tour or aerial images.

Also asked for as: property photographer · estate agent photos · house photos for sale · Airbnb photography · real estate photography

How the job is usually done

  1. Agree the property, the number of images, extras such as floor plan, virtual tour or drone, and the listing platforms.
  2. Agree a time with good light, and send the owner a preparation checklist.
  3. Shoot interiors with verticals straight and windows balanced, and the exterior and garden.
  4. Measure for the floor plan or capture the virtual tour if ordered.
  5. Edit: colour, exposure, straightening; any virtual staging is clearly agreed and labelled.
  6. Deliver web and print sizes with the licence for the agreed listing use.

Property photography: what is included

Usually included

  • Interior and exterior photographs to the agreed number
  • Editing for accurate, bright and straight images
  • Files sized for property portals and brochures

Usually not included — agree it separately

  • Cleaning, decluttering and staging the property
  • Floor plans, virtual tours, drone or video, unless ordered
  • The BER certificate, which needs a registered BER assessor

Materials and who supplies them

  • Camera, wide lens, tripod and lighting, supplied by the photographer
  • A tidy, well-lit property, prepared by the owner or agent

How long it takes

A typical home is usually shot in an hour or two, with edited images delivered within a few days; extras like a virtual tour take longer.

When to book

Spring and summer give longer days and greener gardens; book exterior shots for when the sun is on the front of the house.

Property photography: the rules in Ireland

What the official sources say, checked against them on the date shown. A summary, not legal advice — follow the link to read the rule itself.

  • The photographer or filmmaker, as author, is the first owner of copyright in the images or footage, unless they made them as an employee in the course of employment. Paying for a shoot does not by itself transfer copyright; the customer gets whatever licence the contract gives.

    Applies to: the photographer and the customer

    Copyright and Related Rights Act 2000, section 23 · irishstatutebook.ie · Checked 10 October 2026

  • An assignment of copyright, in whole or in part, is not effective unless it is in writing and signed by or on behalf of the person assigning it. A customer who needs to own the work, rather than use it under licence, needs a signed written assignment.

    Applies to: the photographer and the customer

    Copyright and Related Rights Act 2000, section 120 · irishstatutebook.ie · Checked 10 October 2026

  • A home offered for sale or rent must have a BER, and the rating must appear in every advertisement for it, including online listings that use the photographs.

    Applies to: the seller or landlord, and their agent

    European Union (Energy Performance of Buildings) Regulations 2012 (S.I. 243 of 2012) · irishstatutebook.ie · Checked 10 October 2026

  • A photograph or video in which a person can be identified is personal data. A business or photographer using it, for example on a website or in advertising, needs a lawful basis such as consent or legitimate interests, must tell people how it will be used, and must respect a withdrawal of consent.

    Applies to: the business publishing the images, and the photographer

    GDPR (Regulation (EU) 2016/679), Articles 6, 7 and 13 · eur-lex.europa.eu · Checked 10 October 2026

What property photography costs, and why

What jobs on Talqero came to

Not enough comparable jobs yet to publish a range here. Talqero shows a price range only once at least five comparable jobs, agreed prices or offers exist — a range from fewer would describe a handful of jobs, not the market. Post your job and compare the offers you get.

What affects the price

  • Size of the property and number of images
  • Extras: floor plan, virtual tour, drone, video
  • Twilight shots or a second visit for better weather
  • Travel to the property
  • Usage: one listing, or ongoing use by an agent or letting business

What you should get at the end

  • Final images in web and print sizes
  • Floor plan or virtual tour link, if ordered
  • A written licence covering the listing platforms, the agent and how long the images may be used

What the provider should hand over

  • Deliver portal and print sizes
  • Confirm the licence and who may reuse the images
  • Remind the seller or agent that the BER must appear in the advert

Safety

  • Put away post, photos of family, documents and anything showing car registrations or alarm codes before the shoot.
  • Edits must not mislead: removing a permanent feature such as a pylon or damp patch from a listing photo can mislead buyers.

Property photography: before you hire

Questions to ask before you hire

  • Can the agent and the portals use the images, and for how long?
  • Is a floor plan or virtual tour included?
  • How do you handle bad weather for exterior shots?
  • When will I get the images?

What you can do yourself

A tidy, bright home photographed with a phone on a level tripod can do for a rental; a sale listing usually benefits from a wide lens and professional editing.

What to put in your task

  • What kind of property is it?
  • How many bedrooms?
  • Do you need any extras?
  • What are the photos for?

Photos that help

  • A quick phone photo of the front of the property and the main rooms
  • The Eircode, so the photographer can check light and access
  • Any existing listing photos or examples you like

Property photography by county

Choose your county for property photography close to home.

Photography and video

Need property photography? Describe the job.

Post it once, free. Professionals near you reply with their own price and when they could start. You choose, and pay them directly.

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Questions about property photography

Does property photography need a licence in Ireland?

No licence is required for this work in Ireland (source: www.irishstatutebook.ie). Ask instead for references and photographs of similar jobs.

Can my agent reuse the photos?

Only as the licence allows. The photographer owns the copyright unless it is assigned in signed writing, so agree whether the licence covers you, the agent and every portal.

Does the BER have to be in the listing?

Yes. A home for sale or rent must have a BER and the rating must appear in every advertisement, which is the seller’s or agent’s duty rather than the photographer’s.

Is virtual staging allowed?

Adding furniture to show how a room could look is common, but it should be clearly labelled as virtual staging and must not hide defects or give buyers a false impression of the property.

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